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A good fucking composition is the result of a hierarchy consisting of clearly contrasting elements set with distinct alignments containing irregular intervals of negative space.

Can we all just agree as the greater design community to stop fucking talking about Comic Sans altogether? It’s getting fucking old.

To surpass others is fucking tough, if you only do as you are told you don’t have it in you to succeed.

Never let your guard down by thinking you’re fucking good enough.

Respect your fucking craft.

Don’t get hung up on things that don’t fucking work.

Make your work consistent but not fucking predictable.

Must-do is a good fucking master.

Design as if your fucking life depended on it.

You won’t get good at anything by doing it a lot fucking aimlessly.

The details are not the details.

They make the fucking design.

When you design, you have to draw on your own fucking life experiences.

If it’s not something you would want to read/look at/use then why fucking bother? The graphic designer’s first fucking consideration is always the size and shape of the format, whether for the printed page or for digital display.

Creativity is a fucking work-ethic.

While having drinks with Tibor Kalman one night, he told me, “When you make something no one hates, no one fucking loves it.

Your rapidograph pens are fucking dried up, the x-acto blades in your bag are rusty, and your mind is dull.

Stop clicking your mouse, get messy, go back to the basics and make something fucking original.

You are not your fucking work.

Don’t fucking lie to yourself.

If you fucking give up, you will achieve nothing.

Dedicate yourself to lifelong fucking learning.

Widows and orphans are terrible fucking tragedies, both in real life and definitely in typography.

Paul Rand once said, “The public is more familiar with bad fucking design than good design.

It is, in effect, conditioned to prefer bad design, because that is what it lives with.

The new becomes threatening, the old reassuring.

When you sit down to work, external critics aren’t the enemy.

It’s you who you must to fight against to do great fucking work.

You must overcome yourself.

What’s important is the fucking drive to see a project through no matter what.

Never, never assume that what you have achieved is fucking good enough.


Think about all the fucking possibilities.

Why are you fucking reading all of this? Get back to work.

Someday is not a fucking day of the week.

Saul Bass on failure: Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the fucking possibility of failure.

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